Content Strategy & Psychology
(Evenings and Weekends)

Stop posting into the void. Master the art of influence and the science of digital strategy.

Next intake: LAUNCHING SOON!

Content Strategy & Psychology

This course bridges the gap between creativity and data. You will learn to build comprehensive content calendars, define brand voices, and use cognitive biases (like FOMO and Social Proof) ethically to drive real business results. Whether you are building a personal brand or managing a corporate account, this is your blueprint for influence.

Students will learn to

Understand cognitive biases and emotional triggers that make people stop scrolling and take action.

How to build detailed customer personas so you know exactly who you are talking to (and what they care about).

Mastering the journey from Awareness -> Consideration -> Conversion. (content funnel)

How to build a 3-month content calendar that aligns with business goals, not just trends.

Learn the "Hero's Journey" and other narrative structures to make your brand unforgettable.

How to read the data (Impressions vs. Reach vs. Engagement) to know what’s working.

Course Content

This curriculum is designed to be 20% theory and 80% practical application.

Inside the Consumer's Brain

Neuromarketing basics: The Reptilian Brain vs. The Logical Brain.
The 6 Principles of Persuasion (Cialdini’s Principles).
Writing hooks that trigger curiosity.

Strategy & The Content Pillars

Defining your "Why" and Brand Voice.
The "Content Pillar" method: Never run out of ideas again.
Platform Strategy: LinkedIn vs. Instagram vs. TikTok (Where should you be?).

The Creation Engine

Copywriting 101: Writing for short attention spans.
Repurposing: Turning 1 long-form video into 10 pieces of micro-content.
Visual Psychology: Why certain colors and layouts get more clicks.

Growth & Community

Community Management: Turning followers into fans.
Crisis Management: What to do when the comments section goes negative.
Final Project: Create a full "Brand Launch Strategy" for a fictional or real startup.

Requirements

No marketing degree required.
Social Media Presence: You should have at least one active social media account (Facebook, IG, Twitter, or LinkedIn).
Writing Ability: Basic command of written English.
Mindset: Empathy. You need to be willing to see the world through someone else’s eyes.

Talk to a SkillRise Student Advisor

Hotline Phone

+234 9113 218 837

Download the curriculum and course descriptions

Course Delivery

Online Class

Next Start Date

LAUNCHING SOON!

Class Time

8-10pm, Tue & Thur

Course Lenght

6 weeks (Total 24hours)

Tuition

N100,000

Ready to Get Analytical?

Numbers don’t lie, but they can be confusing. We are solving frustrations.

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Testimonial

Alumni Feedback & Reviews

"YouTube kept me in 'tutorial hell,' but SkillRise forced me to build a live project. By graduation, I had a portfolio—not just a certificate—and landed a freelance gig three weeks later."

"SkillRise designed a custom executive track using our company's actual sales data. The ROI was immediate, my team is now generating reports in half the time."

"We worked on real datasets—like Lagos traffic patterns. The project defense sessions taught me to explain findings clearly, which is exactly what I do now at a top consulting firm."

"I was skeptical about remote learning, but the support is unmatched. Between live sessions and the Discord group, I felt more connected here than I did in my university lecture hall."